Having a website, as I am sure you are aware is important for any business. As they say, if you’re not online you could be missing out on many potential customers. However, one thing a lot of people forget is that just being online does not mean ‘job done’.
In order to get the most out of your website it will need maintaining especially in the world of eCommerce. If you’ve got a promotion then shout about it, but remember to remove it when the promotion has ended. If you’ve got a product you want to shift, bring it the front of your site and let everyone know about it.
Keeping your site up to date is key to providing your vistors confidence in your business and also helps to obtain repeat visitors by keeping things ‘fresh’. Some things to look out for include;
- Product / Service Prices
Make sure you have the latest prices on your website, if you’ve increased/lowered your prices avoid unhappy customers by making sure your website reflects this.
- VAT Increase
Following on from prices we’d just like to remind people that VAT will be returning to 17.5% from the 1st of January after being cut to 15%. Remember to reflect this in your store.
- Contact Details
Keeping your contact details current could be one of the most important tasks. After all if potential customers are unable to reach you they’ll go somewhere else, and/or give you negative feedback.
- News
If you’ve got news on your site make sure it’s not from way back. If your vistors see that your news is out of date they may think that it’s a dormant website.
- 2007 – 2009
It may seem like a small change, but as we’re coming up to 2010 make sure you update the year you sometimes find at the bottom of web pages. An old year is a tell tale sign that the website is no longer in use.
If of course you feel your site ‘looks’ out dated then it may time for a redesign, but be sure to have clear objectives outlining what you want to acheive from your site to get the most out of it. After all, the new year could be time for a new site.
Tags: Ecommerce, promotions, vat